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4 Tips to Advertise a Business Using Promotional Products

BY ON, May 26, 2020

Marketing is an integral part of any business strategy and how effective you are at it largely determines how many edges you have over the competition. There are many ways your customers can get creative about promoting the company that is more powerful than simply printing the name and logo on products.

There are some creative ideas on how you can use promotional products in Tauranga, or wherever you are located, to make your advertising and marketing more impactful:

1. Add a website URL and Customer Service Information
During the first interaction companies make one of the biggest mistakes – they are bombarding recipients with a long sales pitch. They might think they are educating end-users, but they are actually turning people off from ever coming back to learn more.

You should post your website URL and customer service information on your promotional products, along with company name and logo. This way, potential customers have access to all the information that they need to look at.

2. Include App Information
If you have an app for your business, make sure you print that information on your promotional products, too. Today, in this digital-globalisation world, having an app is a huge advantage because it shows potential customers you are tech-savvy and cares about your customers.

People will be even more likely to use storage space for your apps if you offer an incentive, like a discount code with sign-up.

3. Promote Social Media Handles
Whether it’s a large or small business, they should have a social media presence in this day and age. Social medial is one of the most influential ways for you to get the word out about your business, and the easy nature makes it laid-back to showcase your brand’s unique personality.

Get even more social-savvy by coming up with a hashtag for your company or event that you are organising. You can invite end-users to use your hashtag online and tag a friend to be entered to win a prize. It is one of the best ways to create a buzz about brands naturally.

4. Create QR Codes
QR codes are a type of two-dimensional barcodes that can be scanned to reveal information and this makes it super accessible for the consumer to uncover additional content in seconds.

You can use QR codes on your promotional items to drive the consumer to bonus online content such as videos, check-ins, playlists, written content, coupon codes, online greeting cards, and more.

The success of your promotional products doesn’t depend on one thing only. There are many factors that can influence how your promotional products in Tauranga, or elsewhere, affect your employees, clients, and customers. If you want to maximise that effect, then follow the above tips.

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